The reception desk at the D'Amelio office, The D'Amelios sign glowing on black brick

Family-run talent management

We managed our own family first.
Now we do it for a few others we believe in.

A family-run management company where the talent always comes before the deal.

The Family

Managed like family. Because they are.

The family · expanding selectively

Marc D'Amelio

Marc DAmelio

Co-founder
Heidi D'Amelio

Heidi DAmelio

Co-founder
Dixie D'Amelio

Dixie DAmelio

Artist · inside the company
The D'Amelio Dog Pack studio portrait

The DAmelio Dog Pack

Content & brand entity

Our Philosophy

Before this was a company it was a kitchen table.

It was us sitting around the kitchen table, looking after our own, asking the one question most managers and agents never ask: not what a decision means for the career right now, but what it means for our lives down the road. That is still how we work. We look at this business the way a parent does: we start with the person, not the deal, and we take the time to actually know you, so you feel heard and understood, never handled. From there we cultivate the whole career alongside you, the brand, the name, the next ten years, and we let the deals earn their place around a life built to last.

Dixie works inside the company because proof matters more than promises. She has been the one being managed. She knows what good looks like from the other side of the table, and what it costs when it’s done badly. That perspective sits in every decision we make.

01

Family-run.

We came to management as parents, and we never lost that lens.

02

Proven in-house.

Every DAmelio career on the roster is managed under this roof. Practice, not theory.

03

Selective by design.

A short roster, looked after properly, beats a long one.

What We Do

Four jobs done properly.

01

Brand Partnerships

Finding partners that fit the person, negotiating properly, and saying no to the rest. A good deal still makes sense five years later.

02

Career Strategy

The long conversation: where you’re going, what you’ll build, and what you’ll turn down to get there.

03

Platform & Content

What to make, where it lives, and what it’s actually worth, on the platforms you’re on and the ones worth joining next.

04

Protection & Operations

Contracts, calendars, money, security. The quiet work that keeps a career, and a person, standing.

More than representation. Collaboration, cultivation, and a career made to last.

We sell it live on camera, in real time.

Heidi D’Amelio selling D’Amelio Footwear live on TikTok Shop
TikTok Shop · D’Amelio Footwear
01

On-camera hosts

The family fronts the stream, product in hand, for hours at a time. People buy from people they know.

02

Production

Run of show, set, pinned products, moderation. A live sale is a broadcast, and we treat it like one.

03

Sell-through

Offers, bundles, and inventory managed in real time, so a good stream ends as a good business day.

We learned it selling our own product. We can run it for yours.

The House

We don’t just manage brands. We build them.

We build brands. These three are ours.

DAmelio Brands

The family’s consumer products company. Products worth putting the name on.

DAmelio Footwear

The family footwear company, built from scratch. Shoes were Marc’s first business.

Be Happy Snacks

The house snack brand. Built, shipped, and taste-tested by the family.

Heidi D'Amelio in front of the D'Amelio Footwear sample wall
Marc D'Amelio with a pallet of Be Happy Snacks Birthday Cake popcorn on the Costco floor
Be Happy Snacks Cotton Candy popcorn with cotton candy, campaign photography
D'Amelio Footwear sequin boots and metallic heels, styled for night
Marc D'Amelio at the D'Amelio Footwear store
Heidi D'Amelio with Be Happy Snacks Cotton Candy popcorn
D'Amelio Footwear pink cork platform sandals
D'Amelio Footwear cream platform Mary Janes
The D'Amelio Footwear showroom, sample wall and city view
Dixie D'Amelio with Be Happy Snacks White Cheddar popcorn
D'Amelio Footwear checkered slippers, campaign photography
The D'Amelio Footwear neon sign at the office
Line sheets and samples on the D'Amelio Footwear showroom desk

Selected Partnerships

The company we keep.

Brand campaigns across the family’s work

On Screen

You’ve already seen our work.

The D'Amelio Show Season 1 key art
Season 1 · 2021
The D'Amelio Show Season 2 key art
Season 2 · 2022
The D'Amelio Show Season 3 key art
Season 3 · 2023

The DAmelio Show

A Hulu Original Series

Three seasons on Hulu, 2021 to 2023. The family and the business, filmed as it happened.

Watch on Hulu

Dancing with the Stars

31Season
ABC · Live

Heidi took the ballroom in Season 31, live on ABC. No second takes, and the family in the front row every week.

Heidi DAmelio · Season 31
Heidi D’Amelio’s official Dancing with the Stars Season 31 portrait
Heidi D’Amelio and Artem Chigvintsev performing live on Dancing with the Stars
Heidi D’Amelio finishing a routine on the Dancing with the Stars floor
Heidi D’Amelio’s Mary Poppins routine on Dancing with the Stars
Heidi D’Amelio backstage with the Season 31 cast
Heidi D’Amelio lifted mid-routine on Dancing with the Stars

Moments

Red carpets, billboards, and launch nights.

Six years, out in the world

Dixie D’Amelio’s single Wild on the Las Vegas welcome marquee
Heidi and Marc D’Amelio on the Fashion Group International red carpet
Marc D’Amelio with the Fashion Group International Night of Stars award
Dixie D’Amelio’s single Wild on a Las Vegas billboard
Marc, Dixie, and Heidi D’Amelio at the Celebrity Poker Tour in Las Vegas
Marc and Heidi D’Amelio at the Lulus x D’Amelio launch
Dixie and Heidi D’Amelio on the Variety and DIRECTV red carpet
Dixie D’Amelio at the Fashion Group International Night of Stars
Dixie D’Amelio’s debut single Be Happy on the Madison Square Garden marquee
Dixie D’Amelio’s A Letter To Me on a YouTube Music billboard in Los Angeles
Marc and Charli D’Amelio at VidCon Anaheim
Marc and Heidi D’Amelio speaking on the VidCon Anaheim stage
The Lulus x D’Amelio takeover on the Times Square billboards
Marc and Heidi D’Amelio at the AIR premiere
Heidi, Dixie, Charli, and Marc D’Amelio on the MTV Video Music Awards red carpet
Heidi, Marc, and Dixie D’Amelio presenting at the Fashion Group International gala
A delivery truck wrapped for Passion by Dixie D’Amelio, Muse inspired soda
Heidi D’Amelio at TikTok’s Women Who Will event
The D’Amelio Footwear billboard above Sunset Boulevard
Marc and Heidi D'Amelio with a large group of creators, everyone holding Be Happy Popcorn

Community

We bring the creator world together.

Some of the best people in this business have come through our door. Not all of them work with us, we just like keeping it open.

The Apostrophe

One character carries the whole name.

DAmelio means of the Amelios. In the old country the apostrophe marked belonging, the D meaning of the family. One character turns a surname into a family.

It’s the only thing in our brand that takes color. And when you’re with us, you come under the same little mark we do.

To everyone who signs with us

Welcome to the family

Family looks after family. That’s the whole business model.

Marc & Heidi

Contact

One inbox read by the people whose name is on the door.

For talent

Tell us who you are, what you make, and where you want to be in five years. If it fits, you’ll hear from Marc or Heidi directly.

For brands

Tell us what you’re building and who it’s for. We move quickly when it’s right.